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By Francesco CALABRETTA<\/p>\n
Cluster Leader Italy and Hungary Audax Renewables<\/p>\n
We close this 2021 with a reflection on the world of energy companies and their customers starting from two evidences with which, every day, we have to deal and from an interesting consequence that arose from them.<\/p>\n
Done number one<\/strong>. The opening of a free market in the energy sector has led to the birth of a significant number of companies that distribute gas and electricity to the final consumer.<\/p>\n Done number two<\/strong>. Competition has become, to use an overused expression, "ruthless" both for historical reasons of the market (well-rooted dominant positions) and of the product. And what is offered - energy - is practically a commodity that none of us can do without but that ultimately no one is happy to pay for. As is well known, theappeal<\/em> of the gas and electricity supply is poor on the final consumer who considers the energy expenditure as an unavoidable tax and not as a rewarding purchasing choice. gratification<\/strong>, at most, lies in the price which \u2013 it goes without saying \u2013 must be the lowest with the best conditions of withdrawal.<\/p>\n How to act to reverse the trend? One solution was to converge two different needs so that, from their union, satisfactory answers could come for both parties involved: customers and sales companies.<\/p>\n Let's start with the first ones. The 2021 BVA-DOXA report on housing desires showed how Italians are inclined towards a house that has among its characteristic features sustainability, efficiency, technology and that is "effortless". In fact, half of the interviewees say they are ready to embrace this approach to simplification when it comes to questions of home management<\/strong>. So: guaranteed assistance and maintenance and solutions for energy saving, sustainable mobility or safety are welcome factors.<\/p>\n